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2023 - NYU Project
Legacy Icons
Artificial Intelligence, Marketing, Social Media.
As a Social Media class project, this special campaign was conceptualized. The main idea, to bring Chanel's icons back to life through the use of AI text-to-image software - leveraging the Met Gala's theme to create more social media noise. The goal was to increase brand awareness to prepare for Q4 holiday sales.
AI Images
MidJourney, Adobe Ai & Ps.
Concept
Midjourney, Photoshop, Keynote
Special thanks to the team who also made this project:
Lea Salamoun // Sarah Kanyandekwe // Anya Hursky
Chanel®, Coco Chanel®, and Karl Lagerfeld® or anyone displayed in this project had no involvement in this project. They are independent brands who do not belong in any way to Joaquin Rodriguez. This was an exercise for a school project with no real life liabilities.
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