As a final thesis project for Joaquin's Bachelor in Industrial Design, Breiny was born. An interactive product for kids aged 7 to 18, which morphed and grew with the child though their different life stages. Starting from a toy to an app with psychologists and games, Breiny would teach Emotional Intelligence in order to decrease future anxiety, stress, and help in time management - all benefits from this important soft skill. Breiny went on to win the robotics category at Mexico Diseña, the national design competition that year.