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2022 - NYU Project

CARTIERHermés

Marketing, Graphic and Industrial Design. 

As an Integrated Marketing class project, this collaboration was conceptualized and created. Even as a bizarre concept, the strategies implemented made it seem possible. Under a very limited and exclusive collection, pieces had to be bought in both stores to complete a collection. Driving foot traffic and making second market value go up. 

Strategy & Design

Adobe Ai, Ps & Keynote.

The Collection

Adobe Ai, Ps, Lr & Fusion 360.

Special thanks to the team who also made this project:

Flavia Noriega // Alejandra Fernandez-Concha

Samuel Sianturi // Lea Salamoun // Sarah Kanyandekwe

Cartier® and Hermés® had no involvement in this project. They are independent brands who do not belong in any way to Joaquin Rodriguez. This was an exercise for a school project with no real life liabilities.

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