top of page
2022 - NYU Project
CARTIERHermés
Marketing, Graphic and Industrial Design.
As an Integrated Marketing class project, this collaboration was conceptualized and created. Even as a bizarre concept, the strategies implemented made it seem possible. Under a very limited and exclusive collection, pieces had to be bought in both stores to complete a collection. Driving foot traffic and making second market value go up.
Strategy & Design
Adobe Ai, Ps & Keynote.
The Collection
Adobe Ai, Ps, Lr & Fusion 360.
Special thanks to the team who also made this project:
Flavia Noriega // Alejandra Fernandez-Concha
Samuel Sianturi // Lea Salamoun // Sarah Kanyandekwe
Cartier® and Hermés® had no involvement in this project. They are independent brands who do not belong in any way to Joaquin Rodriguez. This was an exercise for a school project with no real life liabilities.
bottom of page